Salih ÇAKTI

For a company to try and predict the future by only looking inward—at its own internal sales and inventory—is like trying to forecast the weather from a windowless room.

In the modern business world, where data multiplies exponentially every second and global crises and instant changes have become part of our daily operations, the thing that keeps companies afloat is their reaction speed.

In today's fast-changing and increasingly complex business world, a company's greatest asset is undoubtedly its data.